Prosciutto di Parma conquering UK & Ireland

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The second edition of Discover the Origin, a campaign promoted by the European Union, Italy, France and Portugal and achieved by the office representative of five key European products: Burgundy wines, Port and Douro Valley WinesProsciutto di Parma and Parmigiano-Reggiano Cheese, has started. 

Prosciutto Parma seal

Prosciutto Parma seal

The aim of the campaign is to enhance knowledge of the PDO (Protected Designation of Origin) among consumers, distributors and food professionals and to educate on the benefits of the provenance indicator schemes, the relevant checks, controls and traceability systems that are put in place to ensure ongoing quality, and to differentiate the products and raise their profiles.

This new edition has a rich program of events starring Prosciutto di Parma all around Uk and Ireland through 2012, among which there are public tastings and 15 masterclasses – for food specialists, specialized shops, importers and distributors – in five cities across Great Britain and four Irish cities.

During the  masterclasses all the theoretical and practical skills on  Prosciutto di Parma will be provided, and all this information will help the operators to drive consumer across their purchases thanks to a major product knowledge.

For more information:

Puff pastry grissini with Prosciutto di Parma and poppy seeds

Puff pastry grissini with Prosciutto di Parma and poppy seeds

Puff pastry grissini with Prosciutto di Parma and poppy seeds

Here for you the first of our tasty recipes… all of them will be made with delicious ham: Puff pastry grissini with Prosciutto di Parma and poppy seeds


  • 1 roll pre-prepared puff pastry
  • 70 g Prosciutto di Parma
  • 2 tablespoons grated Parmesan cheese
  • 1 egg yolk
  • poppy seeds (to taste)
  • salt


Preheat the oven to 180° C. Roll the puff pastry out flat onto a piece of baking paper.

With a pastry wheel cut vertical strips 2 centimetres wide. Top with strips of Prosciutto di Parma and sprinkle with grated Parmesan cheese. Roll up the puff pastry grissini into twists. Beat the egg yolk and gently brush it over the grissini. Sprinkle with poppy seeds and finish with just a little salt. Bake in the middle of the oven for about 15 minutes.