San Daniele and Parma at Winter Fancy Food Show 2012

The Prosciutto di San Daniele and Parma Ham Consortia will be present at the Winter Fancy Food Show in San Francisco.

The Fancy Food Show is one of the most important international events in the food sector, attracting exhibitors and professionals from all over the world and giving them the chance to come together in order to establish commercial alliances and new business opportunities, whilst giving producers access to the complex North American market.

Fancy Food

Fancy Food

From 15 to 17 January, the two Consortia will be present at the Moscone Center in the Italian Pavilion organised by the Italian Trade Commission (ICE – Istituto nazionale per il Commercio Estero), together with the consortia of other equally prestigious Italian foods: the cheeses Grana Padano, Parmigiano-Reggiano and Montasio.

The presence of these Italian PDO (Protected Designation of Origin) products is part of a wider reaching project entitled Legends from Europe, which was presented at the Summer Fancy Food Show, held in Washington in July last year. This is a three-year promotional campaign, funded by the European Union, which aims to “celebrate the legendary quality, tradition and taste” of five outstanding, traditional Italian delicacies: Prosciutto di San Daniele, Parma Ham, Parmigiano-Reggiano, Montasio and Grana Padano.

The campaign also aims to increase awareness of these Italian PDO products in the United States and to inform consumers, delicatessens and catering experts about the importance and meaning of this quality mark.